Rogers on wagnleitner, cocacolonization and the cold war. In world war ii and the cold war, many outside of the united states associated cocacola with american culture. Pdf on dec 31, 2012, nathan abrams and others published chapter 1. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic austria and the parallel process of. In cocacolonization and the cold war, he shows that americanization was the result not only of market forces and consumerism but also of systematic planning on the part of the united states.
It suggests that decolonization can be considered both as a response to the globalization of european influence and as a process of globalization which paved the way for the dismantling of. A new history is meant chiefly, therefore, for a new generation of readers for whom the cold war was never current events. Association of educational publishers, distinguished achievement award for social studies instruction reference category, june 2008. The cultural mis sion of the united states in austria after the second world. Clear, concise, and compelling, the cold war is a superb primer on the subject.
It became popular with the 1994 publication of reinhold wagnleitner coca colonization and the cold war. A very short introduction mcmahon has produced a commanding short narrative of a vital period in recent world history. I hope readers who lived through the cold war will also find the volume useful, because as marx once said groucho, not karl, outside of a dog, a book is a mans best friend. Richard wagnleiters study cocacolonization and the cold war is an analysis of the development of american cultural dominance in postworld war ii austria. Wagnleitner reinhold wagnleitner argues that cultural propaganda played an enormous part in integrating austrians and other europeans into the american. The cultural mission of the united states in austria after the second world war. Cocacolonization alternatively cocacolonization refers to the globalization of american. The first, often termed the new cold war history, is the attempt to correct. Print media in the cold war pdxscholar portland state university. The cul tural mission of the united states in austria after the second world war 1994. This chapter examines decolonization during the cold war. Cocacolonization and the cold war cambridge university press. Reinhold wagnleitner, cocacolonization and the cold war.
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